From the first spark
to the next conversation.
A clear division of work: you set the direction, Aura produces the media, and Socialight coordinates the channel. Here is how the pieces connect.
You + Socialight
Choose a direction.
Start a channel brief, connect an existing presence, or bring a source video. Define who it is for, the voice it should use, and where you want it to go.
A brief that travels with the workAudience, channel voice, source context, destination accounts, and review preferences stay attached to the operation. Choose when to start a publishing schedule for an imported channel.Aura
Make the media.
Socialight passes a production brief to Aura. Aura generates or edits the video, extracts selected clips, adds the requested captions, and makes the required format variants.
A source you are allowed to useSource media must come from a local file or an authorized, supported route. Keep creator and attribution context attached. A public video page alone is not a guarantee of a usable download.Socialight + you
Prepare every destination.
Socialight prepares titles, descriptions, summaries, and thumbnails around the actual media. Review the exact assets and destination-specific details before approval when review is enabled or required.
Built around the destinationFormats, permissions, and posting requirements vary by platform. A connection does not imply every publishing or management action is supported.Socialight
Publish with a clear record.
Follow the queue from scheduled work through upload and processing. Each destination keeps its own result, so a partial outcome stays visible and successful posts are not repeated.
Local work needs an available MacCreation, uploads, and monitoring that run locally require the Mac to be available and online. A completed upload scheduled by a platform follows that platform’s scheduling behavior.Socialight + you
Learn, respond, and adjust.
Bring available performance data and comments into view. Review reply drafts, inspect underperformance signals, and decide which management actions to allow.
Boundaries before automationReview reply drafts or enable automatic replies within your chosen policy. The activity history shows the reason, target, and outcome of each action.
You decide how
the work moves.
A cadence is a publishing preference, not permission for unlimited spending. Review settings, source permissions, account capabilities, and generation budgets are part of the operation.
Start with the part you need.
The products have distinct roles. Aura is the place for media production. Socialight is the place for the channel operation around it. You can explore both without signing in or connecting an account on this website.